Moving Beyond Traditional - Adopting Experiential Marketing

If you haven't yet thought about associating with the leading experiential marketing agencies in your city, it is time to do that right now. You must be thinking that as a marketer you have already struck gold by making the most of social media channels that your users are currently addicted to. But is that all? 

There is a rather huge percentage of your market that is currently not using any social media channels. And according to an independent study, the number stands at 36%. So, if you think that it a few contemporary or modern age marketing channels are going to prove to be the Holy Grail of marketing for you, think again.

Experiences Matter To Your Audience

Yes, experiential campaigns are very pure in authenticity. And a major chunk of your target audience would appreciate if you get associated with a leading experiential marketing agency in your city to provide them with unique experiences and an up close and personal look at your offerings. Do you know that your consumers who have had a positive experience with you at your branded event are much more likely to make a purchase than any other section of consumers that you may have targeted in the past through other marketing channels? Now, this number stands at a staggering 74%! So, if you think that virtual experiences over digital channels that you have been using for the past few years are going to be enough, you haven't gotten your hands dirty exploring greener pastures that experiential marketing has to offer.